Home styling with faux greenery

Colors and Moods: A Guide on Color Psychology

Have you ever considered color psychology in your art form? 

Colors and your mood are intricately connected. There’s a reason why phrases like “seeing red” or “feeling blue” exist. 

We are constantly making subconscious connections between visuals and our feelings. 

Color psychology, or the study of how colors, perceptions, and behaviors interact, can actually be used in your floral design craft.

Because there is such a strong tie between colors and emotions, you can channel these emotions through floral arrangements. 

Picking emotionally charged colors or creating thought-provoking color combinations is a great way for people to connect with your designs. It also helps you pick the proper colors for both place and occasion. 

In this post, I’m sharing all you need to know about using color psychology in your designs to create meaningful faux floral arrangements. 

What is Color Psychology?

Color psychology investigates psychological and emotional responses that people have to colors. While everyone has different opinions towards color, there are majority reactions towards most major colors. 

Studies show that color can affect mood, physical reactions, and decision-making. 

It makes sense then that color psychology is used in several visual fields including marketing, design, and even the floral arrangement world!

While color can produce a range of reactions, the most prominent are either emotional or contextual:

  • Emotional reactions – Making the viewer “feel” something internally, like anger, joy, sadness, serenity, or love. 
  • Contextual importance – Across cultures, colors are more or less suitable based on place or occasion. For example, black at funerals, pastels at baby showers, and seasonal colors.
color psychology - using faux florals to create calm

Using Color Psychology in Flower Designs

Color psychology is a smart and necessary technique to employ in flower arrangements.

At a minimum, it ensures your creations are appropriate for the occasion and conveys the right message. 

This is important because consumers often purchase floral designs for specific occasions. 

At best, this technique can help you pair florals, greenery, and accessories to highlight an emotion that will speak to your viewers. Color psychology can take your designs beyond just “pretty.”

This concept is especially important for sellers. You can’t underestimate the power of evoking emotions in your customers –  it’s what makes them fall in love with your designs. 

If you need color inspiration to get you started, try using the Creative Color Wheel from Greenery Market. This tool will help you create beautiful color harmonies, perfect for your desired mood. 

But without further ado, here’s how to use psychology to evoke the emotion or mood of your choice:

Joy 

Warm colors like yellows and oranges are often associated with joy, energy, and light. Yellow-green foliage and warm pink accents can elevate this feeling even more!

  • Mood – Joy, happiness, celebratory
  • Colors – Yellow, orange, red, pink
  • Occasions – Summer, celebrations, birthdays, get well soon
  • Flower pairings – Sunflowers, Daffodils, coneflowers, daisies, marigolds, tulips

Love

creating love using color psychology

Romantic love is often associated with a deep and lush red. Pink represents slightly younger and sweeter love. 

Other luxurious colors like rich plum and burgundy can set these romantic colors off. 

  • Mood – Romance, affection, admiration, 
  • Colors – Red and white for romance, red and pink for sweetness, red, white, and plum for devotion
  • Occasion – Valentine’s Day, partner’s birthday, anniversary 
  • Flower pairings – Red roses, pink carnations, white tulips, lush peonies, luxurious orchids, delicate freesias

Optimism

Combine playful brights to evoke optimism and positivity when times are hard. I love the look of yellow and aqua or orange and pink. 

Triadic color harmonies also work well, bringing brightness and joy. 

  • Mood – Cheering, optimistic, positive 
  • Colors – Yellow and aqua, orange and pink
  • Occasion – Get well soon, hospital gifts, congratulations, birthdays, just because 
  • Flower pairings – Dyed roses, buttercups, gerbera daisies, sunflowers, cosmos, zinnias, dianthus

Mourning

In times of mourning, appropriate flowers are often white to symbolize innocence, rebirth, purity, and restoration. Pale colors like pastel blue and lavender are used for a subtle color. 

  • Mood – Grief, remembrance, innocence
  • Colors – White, pale blue, lavender
  • Occasion – Funerals, sympathy gifts
  • Flower pairings – White lilies, white roses, forget-me-nots, orchids, carnations, chrysanthemums, hydrangeas

Serenity

Because blue is so closely tied to the feeling of trust, light blues are often used in peaceful floral arrangements. 

Combine blues and whites or a variety of soft pastels for a soothing and gentle design, promoting harmony and calm. 

  • Mood – peace, serenity, calmness, trust
  • Colors – Pale blue, baby pink, mint green, cream, white, lavender
  • Occasion – New baby, soothing home decor, weddings, sympathy
  • Flower pairings – Lilacs, Snapdragons, sweet peas, carnations, cherry blossoms, daisies, peonies

Tranquility

creating tranquility using color psychology

While still calm, tranquil color combinations are more connected to the natural world and its elements, from clear crystalline waters to earthy forests. 

Greens and browns will remind you of nature, and evoke stability. 

Blues, grays, and silvers will calm your nervous system for a meditative effect. 

  • Mood – Serene, meditative, calm, tranquil, connected
  • Colors – Green, brown, blue, gray, silver, charcoal
  • Occasion – Get well soon, spa center decor, wellness retreats, tranquil home decor
  • Flower pairings – White lilies, hydrangeas, orchids, wildflowers, jasmine, calla lilies

Inspiration

If you’d like to spark creativity in your studio, or give it to fellow artists, try an inspiring color combination like purple, magenta, and gold. 

Rich colors paired with whimsical metallics have ample creative charm. 

  • Mood – Inspired, creative, energized, dreamy 
  • Colors – Plum, magenta, orange, red, gold, bronze, copper
  • Occasion – Graduation, moving gift, promotion, studio or home office decor
  • Flower pairings – Iris, clematis, African violet, fuchsia, verbena, cleome, salvia

Neutrality

neutral floral decor

There is a time and place for simplicity. The most neutral color palettes include white, gray, black, creams, and beiges. 

Pull together a minimalist creation for stark elegance or a clean, blank slate. 

  • Mood – content, neutral, sophisticated 
  • Colors – Black, white, gray, beige 
  • Occasion – offices, universal gift, weddings, sympathy, retirement
  • Flower pairings – Cream peonies, white roses, white orchids, baby’s breath, black roses, freesia, anemones

Elegance

gold leaf bunch in a dark vase, sitting on a modern glass dining room table.

If you want to portray opulence and luxury in your floral arrangements, purple is the standard choice. 

Associated with royalty and elegance, rich purple florals bring an elevated look to your designs when paired simply with black and white. 

Other formal and modern combinations include navy and silver or black and gold. The touch of metallic is a non-negotiable. 

  • Mood – Elegance, regal, sophisticated, modern, opulent, luxurious
  • Colors – Plum, violet, black, white, navy, gold, silver 
  • Occasion – Weddings, anniversaries, parties, dinners, hotels, art galleries, theater lobbies
  • Flower pairings – Roses, orchids, lisianthus, calla lilies, black hellebores, black pansy

Final Thoughts: A Guide on Color Psychology

Knowing how to use color psychology in your floral arrangements opens up a world of creative possibilities fit for every occasion. 

A deep understanding of how color can affect our perceptions allows you to summon powerful emotions with a simple floral design. 

I hope you find this guide on color psychology useful in creating tasteful and impactful creations for all of your design needs.

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